Nearly 10% fewer 7 inch
android tablet of all brands shipped in the second quarter compared
to the first, with Apple's iPad line showing the biggest decline -- a 25% slide,
IDC said today.But by the fourth quarter, new iPad and iPad Mini tablets are
expected from Apple, as well as new products from Amazon and others. Google
announced its second-generation Nexus 7 tablet running Android 4.3 nearly two
weeks ago, and sales kicked off last Tuesday.
Apple essentially created
the modern tablet category with the first iPad in April 2010 and held 60.3 %
market share in the second quarter 2012. It now has almost half as much market
share -- 32.5%, IDC said. All Android tablets now have 62.5% market share, while
Windows 7 and Windows 8 tablets have 4%.
Meanwhile, Samsung tablets
running Android saw a 277% year-over-year growth in the second quarter, even
though Samsung also took a hit between the first and second quarters. Still in
second place behind Apple, Samsung shipped 8.1 million tablets in the quarter,
down from 8.6 million in the first quarter. By comparison, it shipped 2.1
million tablets in second quarter of 2012.
IDC said 45.1 million tablets
of all brands shipped in the second quarter, with just over half -- 22.7 million
-- coming from Apple and Samsung.Mainelli said Samsung is not likely to outsell
Apple anytime in the near future, although Samsung will become "increasingly
competitive." One thing that helps Samsung tablets in the market is how Samsung
smartphones and even Samsung TV's will often be bundled for sale with Samsung
Galaxy tablets to make for better sales, Mainelli said.fd5F4ghD
The
biggest 8 inch android
tablet maker after Samsung was Asus, with 2 million tablets shipped
in the second quarter, or 4.5% of the market.Windows tablets accounted for 1.8
million tablets in the quarter, while Windows RT tablets running on ARM chips
accounted for 200,000 shipped, or 0.5% of the market.IT managers and enterprises
are "interested in the manageability of a Windows tablet," Mainelli said, even
if sales haven't been strong. "The first quarter saw companies kicking the tires
of Windows 8, while a few more purchased tablets in the second quarter," he
said.
When you think of tablets you probably don't think of the
workplace, although some are trying to embrace the technology. Even the ads for
Microsoft's Surface tablet, while showing workers using them, are filled with
dancing and acrobatics that don't really bring the workplace to mind.
The
data shows that not all tablet makers suffered a slowdown. Chinese PC and tablet
maker Lenovo jumped back into the top five, generating 1.5 million shipments, a
three-fold increase on the second quarter of 2012. Acer came close to matching
Lenovo's shipments, with 1.4 million tablets out during the quarter, more than
doubling its share on the same quarter a year earlier.
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