Another Tobacco Brand Plans to Enter Electronic Cigarette Market

Observing the market and its customer’s choice inclining towards ego-t battery, Altria has taken this step. Marty Barrington, Chairman and Chief Executive Officer of Altria said “the awareness and trial of e cigarette has increased over the last year, a subject to which we have been devoting attention and product development resources.”

Adding to it he further said that the company has plans and products to market the electronic cigarette. It will certainly allow the company to compete in the emerging market that still has a tiny share compared to conventional tobacco market.dsDF34fcd

Mr. Barrington admitted that the customers using tobacco cigarette have shown interest in ego t electronic cigarette and this has made them decide to enter in the smokeless cigarette market. Presently the number is not huge but it is continuously developing.

The company has also planned to stick by the rules of FDA and wishes to reach in the list of best electronic cigarette brand. One thing has still not become clear that whether Altria is going to develop its own electronic cigarette or it will make an acquisition as it has already made in the smokeless tobacco industry by buying snuff maker UST Inc in the year 2009.

The second largest US cigarette maker Reynolds American Inc. has already entered in this business by starting limited distribution of its first electronic cigarette under the Vuse brand. Similarly, the nation’s third biggest tobacco company Lorillard Inc. has already entered in the e cig market in the month of April 2012. The brand claims to cover more than 40 per cent of the US market.

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