Top Award for E-Lites Electronic Cigarette Advert

The commercial, which was produced by the Birmingham based McCann Agency, created a significant buzz when it first aired at the start of 2013. Due to UK legislation on advertising the thirty-second advertisement for electronic cigarettes was the first time a smoking product had been depicted in a commercial on UK television screens since 1991. However, it wasn’t solely due to the focus on ego batteries that the advert caused a stir online and nationwide, but also the originality and humour of the commercial too.

The star of sit-com Early Doors and BBC drama Waterloo Road Mark Benton appeared in the advert and though he may have been the advert’s big name, but he wasn’t its main turn, and as he nipped outside for a quick cigarette he handed over the stage the real hero of the campaign; the Gangnam dancing baby. The infant’s dance moves, powered by CGI, are what got the nation talking and made the clip a hit virally; receiving over 1.5 million views on the E-Lites YouTube channel, and even garnering the praise of Korean pop sensation PSY, the very man behind the ‘Gangnam’ craze.

As an electronic cigarette company, EverSmoke can offer smokers an alternative to traditional cigarettes, and the company can also help to offer Ameristar Casino an alternative to their guests too. All of EverSmoke’s electronic cigarettes are designed and made utilizing their superior VaporMax technology that insures a clean smooth draw that produces maximum vapor. EverSmoke’s cartridges are built using a patented 2-part technology that combines the atomizer with the nicotine cartridge. That means you get a fresh atomizer each time the cartridge is replaced. The ego e cig are available in ten popular flavors and five nicotine strengths.

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The Premium starter kit is the most popular among users. It costs $99.99 but now after discount it is available at $79.99. The kit gives the choice of two batteries i.e. a lithium ion high capacity battery and lithium ion standard battery. The availability of two batteries provides an option to enjoy e cigarette for longer time. Apart from batteries, the e cigarette kit contains one portable wall charger, one USB charger, five nicotine cartridges and one user manual.

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