"While it is likely some of this line is due to not having an early
pre-order option for the 5S, we still believe it shows loyalty to the Newest i5C Phone
remains strong among Apple's installed base," said ISI Group analyst
Brian Marshall. He estimates Apple will sell about 6 million units in
the first three days.
Apple
sold more 5 million of the previous iPhone 5 units during its opening
weekend last year."It's been one year since iPhone 5. It's about time to
upgrade I guess," he told Reuters TV.The new iPhones use chips made by
Avago Technologies Ltd, TriQuint Semiconductor Inc and Skyworks
Solutions Inc, according to repair firm iFixit, which opened up the
iPhone 5S and 5C on Thursday.
Broadcom Corp's chip is used for the
touchscreen controller in both phones, iFixit said. All these suppliers
also featured in last year's iPhone 5.Apple's iPhone 5S is playing hard
to get for those who want the new gold color option.The initial supply
of the phone, which went on sale online just after midnight in the US,
slipped to a ship date of 7 to 10 days within 10 minutes, and to October
in less than a half-hour. That happened with all three varieties of the
phone, with 16GB, 32GB, and 64GB of storage space.
The situation
matches what buyers in the UK, France, and Germany experienced. After an
initial rush, Apple's online store pushed back gold iPhone 5S ship dates to 7 to 10 days, then to October a few hours later.
Supplies of silver and space gray i5C 1:1
devices held up better. At 2:45 a.m. PT, the Apple store still had
enough stock for a ship date of less than 3 days. At 1 a.m. in Germany,
France, and the UK, those models had ship date of 7 to 10 days. By 2:45
a.m. PT, though, all three colors had slipped to October in the European
countries.
Later in the day, the existing stock of silver and
gray iPhone 5S models started selling out, too, in the United States. By
4 a.m. PT, ship dates from 7 to 10 days arrived for some 16GB, 32GB,
and 64GB models on AT&T and Verizon.The iPhone 5C went on presale
last Friday, and Apple appeared to have plenty of stock, with Apple
offering release day delivery up until mid-week this week. The iPhone 5S
is a different story, with Apple only offering what appears to be a
limited amount of stock online.f56DSF34
At least one of Apple's
retail partners got off to an earlier start on 5S sales. Best Buy
offered the device up about an hour before Apple, leading some shoppers
to buy a device early, and in some cases with same-day in-store pickup.
Apple
is expected to meet or slightly surpass last year's opening weekend
iPhone sales. Separate reports from Piper Jaffray and RBC Capital
Markets suggested that Apple is on track to meet and possibly exceed
last year's 5 million iPhone 5 weekend sales (which included preorders)
with 5 million to 6 million units in early sales. In past years that
number has been a good indication of how well the device will do.
Apple began selling the new high-end smartphone Friday morning all around the world alongside the lower-cost iPhone 5c. The i5C
comes in space gray (black), gold and silver color options.The iPhone 5s
is the successor to last year's iPhone 5. Though the software in the
two devices is the same, the iPhone 5s is equipped with a faster
processor, improved camera and a fingerprint scanner that can be used to
unlock the device and verify purchases.
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